The Nike Produit en Italie Campaign has been conceived and realized by the great folks at Wieden & Kennedy Amsterdam after the Italy's World Cup victory. The campaign concept was to recreate the spirit of the 50's advertising age and use the Italy team players as testimonials for a product related to their team's success (Coppa in italian means ice cream cup but also world cup and Pere means pears but also a goal).
I was asked to create a couple of posters, one for Fabio Cannavaro and the other for Vincenzo Iaquinta.